First look at John Lewis' 'cost of living' Christmas advert 2026

First look at John Lewis' 'cost of living' Christmas advert 2026 Ahead of the John Lewis Christmas advert being aired in full, we have the first look at this year's festive offering which features Dame Kristin Scott Thomas and a beloved family favourite Dame Kristin Scott Thomas and a 60-year-old Fisher-Price toy dog star are the stars of this year's John Lewis Christmas advert, marking 20 years of the retailer's much-loved festive campaigns. Titled Gloria and Pickles, the advert follows grandmother Gloria as she sets out to find the perfect Christmas presents for her grandchildren, with a little help from her four-legged friend. Voiced by comedian Paul Whitehouse, Pickles encourages Gloria to think beyond handing out cash as the pair head out on a festive adventure in a pink tuk-tuk. This year's advert centres on the relatable dilemma of the pressure of finding the perfect gift overshadowing the joy of the simple joy of giving. But all comes good on Christmas Day as Gloria unveils a spectacular ‘Gran Cave’ - all from recycled items in home and a few presents under £100 - that brings the family together.